Armenia 2026
Area
Armenia covers a total area of 29,743 square kilometers.
This makes it a relatively small country in terms of landmass.
Population
•Total Population of Armenia: Approximately 2.9 million (as of recent estimates).
•Gyumri: About 120,000-130,000 residents.
•Vanadzor: Approximately 80,000 residents.
About us
We are the exclusive distributor and official retailer for over 150 international brands.
Our robust logistics infrastructure includes dedicated transport and a fully equipped warehouse.
With 11 stores, including 2 MAC, 2 Jo Malone London and Kilian Paris locations, we are committed to delivering exceptional service and ensuring customer satisfaction.
Our team of 145 experienced employees drives our success.
We operate a total trade space of 2,070 sq. m., capturing 65% of the market share in Armenia.
We are the exclusive distributor and official retailer for over 150 international brands.
Our robust logistics infrastructure includes dedicated transport and a fully equipped warehouse.
With 11 stores, including 2 MAC, 2 Jo Malone London and Kilian Paris locations, we are committed to delivering exceptional service and ensuring customer satisfaction.
Our team of 145 experienced employees drives our success.
We operate a total trade space of 2,070 sq. m., capturing 65% of the market share in Armenia.
Our 11 Stores
1. rouGe Yerevan
2. rouGe Yerevan
Address
Northern Ave. 5
Size - 500m2
Address
Tsitsernakaberd
Highway 3
Size - 450m2
3. rouGe Yerevan
4. rouGe Yerevan
5. rouGe Yerevan
6. rouGe Gyumri
Address
Papazyan Ave. 8
Size - 400m2
Address
Arshakunyants Ave. 34/3
Size - 300m2
Address
Mashtots Ave. 16
Size - 180m2
Address
Abovyan 218/1
Size - 60m2
7. M.A.C Yerevan
Address
Arshakunyants Ave.
34/3
Size -150m2
8. M.A.C Yerevan
Address
Tsitsernakaberd
Highway 3
Size - 60m2
9. Kilian Paris
Yerevan
Address
Tsitsernakaberd
Highway 3
Size - 60m2
10. Jo Malone London
Yerevan
Address
Arshakunyants Ave.
34/3
Size - 40m2
11. Jo Malone London
Yerevan
Address
Tsitsernakaberd
Highway 3
Size - 60m2
Our brands
rouGe has an exclusive presence in the top three malls in Armenia, providing various retail formats to reach the maximum consumer audience
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megastores/traffic
all brands/novelties
services
vip
on-line
niche brands
exclusive products excellent service
Our stores
rouGe
Dalma Garden Mall store
rouGe
Yerevan Mall store
rouGe
Northern Avenue 5
rouGe
Rio Mall store
rouGe
Mashtots store
rouGe
Gyumri store
Kilian Paris
Dalma Garden Mall store
M.A.C Cosmetics
Dalma Garden Mall store
M.A.C Cosmetics
Yerevan Mall store
Jo Malone London
Yerevan Mall store
Jo Malone Lodon
Dalma Garden Mall store
Artlife Kempinski Residences
New door
coming soon
Marketing & PR
Customer profile
Average age: 30y.o.
Has experience of shopping with Rouge: 2.5 years.
Average visits: 4 times per year.
Average purchase: 90 USD.
VIP stores: average purchase 150 USD.
Average products in a basket per purchase: 2.5
Loyal customer database (cardholders) - 81,000.
About half of cardholders have virtual cards in eWallet.
Active clients 74% (at least 2 purchases in 12 months).
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Production of corners - spraying
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Strong social media engagement with 40,000+ average video views and 1,000+ likes, complemented by influencer collaborations, brand launch photoshoots, product reviews, viral challenges, and giveaways
Photoshoots with Influencers
rouGe Is My Color Campaigns
Arsen Grigoryan
rouGe is my color
Lusine Tovmasyan
rouGe is my color
Aram MP3
rouGe is my color
Lilit Muradyan
rouGe is my color
Sona Yesayan
rouGe is my color
Vache Karapetyan
rouGe is my color
Seasonal Influencer Campaigns
Sona Yesayan
Christmas Collaboration
Lusine Tovmasyan
Greed Collaboration
Lusine Tovmasyan
Christmas Collaboration
Vache Karapetyan
Christmas Collaboration
Lusine Tovmasyan
Valentine’s Collaboration
Vache Karapetyan
Women's Day Collaboration
Vache Karapetyan
Valentine’s Day Collaboration
Vache Karapetyan
Jo Malone London Collaboration
Liana Voskerchyan
Christmas Collaboration
Photoshoot with rouGe beauty angels
Events & Sponsorships
KILIAN PARIS
Boutique Grand Opening at Dalma Garden Mall
GUERLAIN
Christmas Brunch Event
CLINIQUE
Master-Class at Yerevan Mall
LANCÔME
Master-Class at Yerevan Mall
CREED
Private Dinner
JO MALONE LONDON
Boutique Grand Opening at Yerevan Mall
TOUS
Special Event
TIZIANA TERENZI
Exclusive Luna Collection Event
CREED
Queen of Silk Launch Event
CREED
Carmina Launch Event
MATIÈRE PREMIÈRE
Private Event
GIVENCHY
L'Interdit Rouge Launch Event
Sponsorships
Arame
- Solo concert
10.000+ spectators
Anahit Awards
2024
Aram MP3
-Yerevi
11M views
Aram MP3
- Mi Sovorakan Tgha
2,1M views
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Aram MP3
- Khamozem
5,5M views
Reincarnation
- Luys ka qo nersum
5,9M views
Aram MP3
- Parav yars
247K views
Arame
- Erazanq Es Du
2,2M views
Reincarnation
- Heranal
7,6M views
Aram MP3
- Asa
2,6M views
.jpg)
Aram MP3
- Alabalanica
22M views
2,1M views
Aram MP3 & Iveta Mukuchyan-Dashterov
8M views
Reincarnation
- Sari sirun yar
710K views
Arame
- Tarm Caxikner
2.6M views
Arame & Monika
Nazaryan - Ov Loreci
1.7M views
